Search engine optimization (SEO) it must sound really overwhelming and old-school to you, doesn’t it? Even I, as an SEO expert, used to think that way! I started my career back in 2021, when the pandemic hit hard. I was struggling to understand what SEO actually is. How does it work? Why is it so monotonous? Why do we have to wait so long to see results?
I know, I know—you can totally relate to these circumstances. I have researched rigorously on this topic, and even after being in this industry for so long, I am still learning. I’m still searching for those perfect, direct tactics that are actually useful.
You’re probably still searching for those tips and secrets that will actually help you improve your SEO knowledge and achieve your business goals. Trust me, you’re about to learn something really interesting in SEO that nobody else will tell you. So, let’s dive in—I won’t keep you waiting for long! xo
You must be familiar with old-school SEO, where the focus is on on-page and off-page SEO, creating tons of backlinks, including social bookmarking, profile creation, image submissions, directories, and more.
I can totally relate because I used to do that. But now, in 2024, SEO doesn’t work the way it used to. You might be wasting hours on something that no longer works! I mean, I won’t say it’s totally useless, but you do need to optimize your approach. Traditional SEO won’t help you get many clients, be found, or help your business grow.
Stop doing THIS Practice
Stop consuming AI tools like your favorite chocolate chip ice cream: it tastes heavenly but only gives you diabetes. Use them in moderation, as long as it’s safe!
I recently read a blog by WebFX that says Google doesn’t really penalize AI content, but that doesn’t mean it endorses it either. We all know that one of the most important factors of SEO is content, and content is king. Creating high-quality content will help boost our SEO and, in turn, increase traffic and sales.
AI generated content does not perform well
The biggest problem with AI-generated content is that it does not perform well in the long run. For example, according to Bonsai Mary, a website that uses AI-generated content saw a 95% decline in traffic after Google’s core update in March.
AI content does not meet the E-E-A-T Principle of Google.
What do we understand by the E-E-A-T principle? It simply means that the person writing the content should have Experience and Expertise, be Authoritative, and the content should be Trustworthy. This can only be achieved with human-generated content.
To score well, your writing must demonstrate your company’s experience and authority in your sector, as well as your knowledge of the industry topics you address. You also need to be a reliable source of information in your sector, which is generally achieved by consistently creating useful material.
What’s the New Wave of SEO Gonna Look Like in 2024 But well in The Future?
This pivot is simple: stop trying to be found on Google and aim for the next biggest search engine. Yes, you read that right! According to OpenOKState, YouTube is the 2 second largest Search Engine in the world.
Also, according to so many well known YouTubers like Wes McDowells, says that “Once I dipped my toes into youtube I started having two different types of sales calls.”
“Now to know these calls were easier was an understatement. They were more relaxed, they took me much more seriously and most were pretty much pre-sold on me before the call even started”
Wait!! Not just that, A well-renowned YouTube channel, Think Media
stated that “ 42% of the people said they’d choose to work with someone on youtube over someone who wasn’t.”
Top 5 Reasons why YouTube is Unbeatable?
1. People want to watch Videos created by Real Humans.
Obviously, we want to watch real content rather than AI-generated ones. I know we generate AI videos because it is easy to create and execute. Additionally, some people are camera conscious, so AI-generated content is the best way to solve their problem.
Now, for example, if you are going to hire a company for SEO services and you are searching for it on LinkedIn, you might see one company that has posted some AI-generated video content and another that has posted a real human video talking about the perks and aspects of their company. Whom are you going to trust?
Obviously, the real human video, right? Likewise, the more you create real and authentic videos, the more customers will be attracted to you and your content.
2. YouTube is like two shots with one arrow, How?
It’s good that you are creating content and posting it on YouTube, but you must have noticed that when we search for something on Google, like “Chocolate Brownie Recipe,” you will see suggestions of videos explaining the recipes along with some blogs. So, isn’t it like hitting two targets with one arrow? Creating content on YouTube and getting placed on Google search?
Yes, it is. So always keep in mind that until you create quality content, you will get the best value from search engines and your content will be praised.
3. YouTube Videos have much longer shelf life
Unlike blog posts, videos have a much longer shelf life. There is a term called content decay, where your content may decay within 8 months to 1 year, but video doesn’t. It keeps on traveling and reaches the right client for you. For example, when someone watches a video posted by you, YouTube shows a recommendation bar on the side, which creates a binge session, accelerating the no-like-and-trust cycle. It helps viewers effortlessly flow from one video to another.
4. SEO is Lot more less complicated in YouTube
In old-school SEO, you manage content clusters, keyword density, backlinks, on-page SEO, off-page SEO, blogs, guest posting, content decay, and much more. But YouTube SEO is easier. But You don’t need to worry about so many things. You just need to create a high-quality, informative video, add the keyword in the title, and a couple of times in the description.
You do not need to stress about other sites linking back to yours and vice versa. It is as simple as that. That is why YouTube is getting much more attention in this coming era. No stressful blog writing—just create a video, add minimal SEO, and you are ready to Goooo!
5. Most of your competitors are not gonna switch to YouTube anytime soon!
Being said, you know you’re going to rock this SEO game! If you want to outrank your competition, then YouTube is the best platform for you. It is best to showcase your creativity to your audience and is the easiest way to rank on Google and YouTube.
If your competitors are shying away from creating informative videos on YouTube, then it is a huge opportunity for you to connect with your audience. YouTube is not just about being found but also about being heard and seen. It is the best platform to demonstrate your caliber.
Outline
There is a huge battle going on in this market over whether Google or YouTube is better. But now you know what you need to do, so don’t get confused by this battle. It will take time—I know, as I am still learning and enhancing my skills. But in this crowded market, I have hope. I hope to do something that will not only enhance my skills but also help you guys by educating and sharing the facts I have learned.
I hope you like this piece of content and that it resonates with your needs. That said, I am saying goodbye and will be back with another use case that will help you in your marketing field.
Your Marketing Girl,
Pratiksha